Marketing Ops Reporting Automation
You spent your weekend on a report nobody will quote from.
Marketing ops reporting software: agents pull every campaign metric overnight and draft the executive narrative on what moved. You approve; the CMO reads a finished story before Monday’s staff meeting.
~6 hrs/wk back to you · Monday report on your desk Sunday night, not Monday morning
HOW IT WORKS
Three steps per week.
Managed service. We do the setup, the agent orchestration, the exception handling. You own the decisions.
Step 1
Agents pull every marketing metric overnight.
Agents pull from your CRM, ad platforms, email tool, web analytics, attribution model, and intent platform. Pipeline created, marketing-qualified leads (MQLs), sales-qualified leads (SQLs), conversion rates, channel spend, customer acquisition cost (CAC), and payback — agents refresh them by 7am Monday with deltas vs last week and last quarter.
Step 2
Agents draft the weekly narrative and explain the trends.
Agents trace every metric movement — MQL volume tied to channel, campaign, and week; CAC drift tied to the spend shift behind it. Agents draft the executive story alongside the numbers and link the supporting evidence.
Step 3
Your MOps lead approves the readout. The CMO reads a finished view.
One weekly view: numbers, movers, narrative. Edit a line, confirm the rest, it publishes for the staff meeting. No more 6am Monday assembly work before everyone’s awake.
Where the line sits.
Agents run the repetitive work your VP Marketing / Head of MOps shouldn’t be doing. You stay in charge of the judgment.
Specifically, agents don't:
- Publish marketing performance numbers to leadership or the board without your MOps lead' sign-off.
- Attribute a metric drop to a specific campaign owner without supporting evidence and a chance to respond.
- Share the weekly readout outside your marketing org without your approval.
A human approves anything that changes your books, your customers, your compliance posture, or your people. Every time.
YOUR DATA STAYS YOURS.
Agents read what they need to do the work. Nothing is stored on our side. Nothing is used to train models.
PRODUCTION-READY ON DAY ONE.
Every deployment includes governance and approval chains, role-based access control, monitoring, and model management.
Ready to pressure-test it?
Talk to an agent or drop a note. We'll come back with a proposal.
FAQ
Frequently Asked Questions
Yes. Kickoff maps each metric to its source. Agents read from your existing tools (CRM, ad platforms, GA, attribution, etc.) and reconcile into one view.
Every metric traces to its source query. Wrong numbers get caught in your MOps lead’ review before the staff meeting. Fix is minutes, not a full re-build.
No. Agents read from your BI tool and add the narrative layer. Domo or Looker keeps the dashboards; agents do the explanation and the executive synthesis.
Three deployment options: our compliant environment, your cloud, or on-prem. Data stays in the perimeter you pick. Agents read inline to do the work — nothing copied, stored, or used to train models.
Let's look at your workflow together.
Talk it through with an operator now, or send a note. Tell us what's eating your week — we're here to take routine work off your team's plate so they move faster on what matters.
LIVE · TALK OR TYPE
Talk it through with your operator.
A few minutes with the operator who knows this kind of work. Tell them what's slowing you down; if it's a fit, we'll line up a human follow-up to take it further.
Talk or type — your choice. No phone number needed.
ASYNC · 1 BUSINESS DAY REPLY
Or send us your workflow.
Tell us what eats your week. We read every one and reply within a business day.
