Marketing Attribution Automation
The CMO asks why paid doubled but pipeline didn't move. The CFO is also in the room.
Marketing attribution software that connects campaigns to pipeline, drafts the multi-touch story, and surfaces which channels are pulling weight. You review and approve the executive view. The quarterly business review (QBR) conversation starts with one number, not five different ones from five different tools.
~6 hrs/wk back to you · multi-touch story drafted weekly, defensible at the QBR
HOW IT WORKS
Three steps per report.
Managed service. We do the setup, the agent orchestration, the exception handling. You own the decisions.
Step 1
Agents pull every touch across your stack.
Agents pull touches from your CRM, ad platforms (Google Ads, Meta, LinkedIn), email tool, web analytics, intent platform (Bombora and 6sense, third-party intent-data sources), and offline events. Each touchpoint stitched per contact and per account.
Step 2
Agents draft the multi-touch story and flag discrepancies.
Agents draft first-touch, last-touch, linear, and W-shaped attribution side-by-side. Agents write the channel-level commentary: what worked, what underperformed, what the data can’t yet tell. Where models disagree, agents flag the why.
Step 3
Your MOps lead approves. The CMO reads a finished view.
One executive view: pipeline contribution by channel, the multi-touch story, the disagreements. Edit a line, confirm the rest, it publishes for the QBR. No more pre-meeting Slack threads about which number is right.
Where the line sits.
Agents run the repetitive work your VP Marketing / Head of MOps shouldn’t be doing. You stay in charge of the judgment.
Specifically, agents don't:
- Publish attribution numbers to leadership or the board without your MOps lead' sign-off.
- Attribute pipeline to a specific campaign or rep without supporting data — agents always show the evidence.
- Share attribution data outside your marketing org without your approval.
A human approves anything that changes your books, your customers, your compliance posture, or your people. Every time.
YOUR DATA STAYS YOURS.
Agents read what they need to do the work. Nothing is stored on our side. Nothing is used to train models.
PRODUCTION-READY ON DAY ONE.
Every deployment includes governance and approval chains, role-based access control, monitoring, and model management.
Ready to pressure-test it?
Talk to an agent or drop a note. We'll come back with a proposal.
FAQ
Frequently Asked Questions
Yes. Agents read whatever you have today, layer on the multi-touch model, and improve from there. You don’t need a perfect data foundation to start.
Reconciliation runs against your finance system before the report ships. Variances surface with the source for each number, so the conversation is ‘why this differs’ not ‘which is right.’
No. We sit on top — reading from those tools and adding the multi-touch + narrative layer. Bizible still owns the touch tracking; agents do the executive interpretation.
Three deployment options: our compliant environment, your cloud, or on-prem. Data stays in the perimeter you pick. Agents read inline to do the work — nothing copied, stored, or used to train models.
Let's look at your workflow together.
Talk it through with an operator now, or send a note. Tell us what's eating your week — we're here to take routine work off your team's plate so they move faster on what matters.
LIVE · TALK OR TYPE
Talk it through with your operator.
A few minutes with the operator who knows this kind of work. Tell them what's slowing you down; if it's a fit, we'll line up a human follow-up to take it further.
Talk or type — your choice. No phone number needed.
ASYNC · 1 BUSINESS DAY REPLY
Or send us your workflow.
Tell us what eats your week. We read every one and reply within a business day.
