Lead Scoring Automation
Sales stops trusting your "qualified" list — and you're the one in the room when it comes up.
Lead scoring software that reads firmographic data (company size, industry), behavioral signals (site visits, email opens), and intent signals (G2 reviews). Agents draft each score and attach the reasoning. You approve the SQL handoff.
~5 hrs/wk back to you · every lead scored before sales touches it
HOW IT WORKS
Three steps per lead.
Managed service. We do the setup, the agent orchestration, the exception handling. You own the decisions.
Step 1
Agents read every signal as a lead lands.
Agents pull firmographic data (company size, industry) from your enrichment provider — ZoomInfo or Clearbit. Behavioral signals (site visits, email opens) come from your CRM and product analytics. Intent signals (G2 reviews, third-party research) come from Bombora or 6sense. Each signal weighted against your historical conversion data.
Step 2
Agents draft the score and attach the reasoning to every lead.
Agents draft a composite score and show the contributing signals next to it. Edge cases — leads that score high on intent but low on fit, or vice versa — get flagged for your call. Your team sees the why behind every score, not just the number.
Step 3
Your MOps lead approves the SQL handoff. Sales gets clean leads.
Agents queue one batch per day: leads ranked by score, edge cases held separately. Approve to clear for handoff to sales; reject with a note to recalibrate. Sales reps work leads that should be in their queue.
Where the line sits.
Agents run the repetitive work your VP Marketing / Head of MOps shouldn’t be doing. You stay in charge of the judgment.
Specifically, agents don't:
- Hand off a lead to sales below your defined sales-qualified-lead threshold without your MOps lead' override.
- Adjust a lead's score retroactively after the handoff without flagging the change.
- Share scoring data with the contact themselves or external parties without your sign-off.
A human approves anything that changes your books, your customers, your compliance posture, or your people. Every time.
YOUR DATA STAYS YOURS.
Agents read what they need to do the work. Nothing is stored on our side. Nothing is used to train models.
PRODUCTION-READY ON DAY ONE.
Every deployment includes governance and approval chains, role-based access control, monitoring, and model management.
Ready to pressure-test it?
Talk to an agent or drop a note. We'll come back with a proposal.
FAQ
Frequently Asked Questions
Yes. Kickoff captures your current scoring logic and gaps it against your historical conversion data. The new model improves on yours; you don’t lose the institutional knowledge.
Every score links to its signals. Wrong calls get caught in your review and recalibrate the model for next batch. Sales doesn’t waste cycles on the bad ones.
No. We sit on top — reading from whichever scoring tool you have and adding the reasoning + SQL handoff layer. Madkudu still owns the model; agents do the operational work around it.
Three deployment options: our compliant environment, your cloud, or on-prem. Data stays in the perimeter you pick. Agents read inline to do the work — nothing copied, stored, or used to train models.
Let's look at your workflow together.
Talk it through with an operator now, or send a note. Tell us what's eating your week — we're here to take routine work off your team's plate so they move faster on what matters.
LIVE · TALK OR TYPE
Talk it through with your operator.
A few minutes with the operator who knows this kind of work. Tell them what's slowing you down; if it's a fit, we'll line up a human follow-up to take it further.
Talk or type — your choice. No phone number needed.
ASYNC · 1 BUSINESS DAY REPLY
Or send us your workflow.
Tell us what eats your week. We read every one and reply within a business day.
